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MOOKH · Business Profile 2026
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MOOKH
Business Profile 2026
Pan-African events & ticketing

Africa shows up.
MOOKH sells the ticket.

A platform for organizers, payments rails for the continent, and a consumer brand for the people who love to be there.

Nairobi · Kampala · Kigali
Powered by MOOKH
About 02 / 15

We build the
operating system
for African event
experiences.

Founded in Nairobi in 2015 by Eric Thimba and George "Porgie" Gachui, MOOKH has grown from a single ticket page into a multi-product platform spanning organizer software, access control, payments, Ai-powered discovery and event financing.

Founded 2015 HQ Nairobi 3 countries
Founders
Eric Thimba
George "Porgie" Gachui
Markets
Kenya
Uganda
Rwanda
Surfaces
Discovery
Pay
Tickets
Enterprise
Business Profile · 2026
The Opportunity 03 / 15

A young continent is fueling the boom
— and it isn't slowing down.

Africa is the youngest continent on earth. Hundreds of millions of young people want to be in the room — and the live entertainment sector is growing at their pace.

Under 30
70%
Of the sub-Saharan population — the most under-30 continent on earth.
East Africa events market
$3.2bn
Annual spend on live events, concerts, festivals and conferences.
YoY growth
14%
Forecast sector growth through 2030 — driven by the demographic dividend.
Still cash
68%
Of tickets still sold at the gate — leaking revenue to organizers.
Business Profile · 2026
Section 01 04 / 15
What we do

One Platform.
Integrated Solutions.
One Continent.

Multiple seller efficiency tools, payments, discovery, financing — so an event organizer never has to bolt together five vendors to put on a show.

Business Profile · 2026
The Product Suite 05 / 15

One account. Multiple Surfaces.

01 · Organizer
MOOKH Organizer
Dashboard
Web + mobile app. Event creation, access control, programme, orders & finance.
Live
02 · Payments
MOOKH Pay
Multi-currency checkout — M-Pesa, card, mobile money — built for African rails.
Live
03 · Consumer
MOOKH Directory
The consumer app & directory — Ai-powered discovery, ticket wallet, post-event memory.
Live
04 · Editorial
MOOKH Mag
How we tell people what’s poppin’ — the cultural pulse that feeds discovery.
Live
05 · Enterprise
MOOKH Enterprise
White-label ticketing software for brands and venues — e.g. momoticketing.com.
Live
06 · Financing
MOOKH Capital (ACEF)
Pre-event working capital for organizers — built with partners like HEVA via the Ota Kopa Fund.
Live
Business Profile · 2026
Product · 01 06 / 15
MOOKH ORGANIZER DASHBOARD

The control room for every show.

What an organizer opens on Monday morning. Build the event, manage tickets, run the door, settle the books.

↗ Check it out
01
Event creation, programme & door
02
Multi-tier tickets & comp codes
03
Wallet, payouts & settlement
04
Native iOS & Android companion apps
+
White-label — e.g. momoticketing.com
MOOKH
Setup Progress
Live event · selling well
Dashboard
Home
Events
Orders
Complementaries
Access Control
Promotions
Finance
Wallet
Funding
Dashboard  ›  Events  ›  African Summer Festival
African Summer
African Summer Festival
Live
Edit Event
Sat 15 Nov · 4:00 PM·Karura Forest, Nairobi·3 ticket tiers
Capacity sold73% · 478 left
Total Sales
KES 4.1M
Net revenue
Capacity
1,800
Tickets set
Issued
1,322
+ comps
Cap. Issued
73%
478 left
Scanned
982
Fill 55%
Ticket Summary
Programme
Promotions
Orders
Door
Ticket Name
Sold
Issued
Scanned
● Early Bird
412
412
301
● General
710
710
528
● VIP
200
200
153
● Group of 4
48
192
140
● Student
156
156
104
● Door
—
—
—
Business Profile · 2026
Product · 02 07 / 15
ACCESS CONTROL

Getting in.
Getting out.
Quickly. Safely.

Access Control is a life-and-death thing. We are at the forefront of how thousands of people enter and exit safely — every door, every scan, every minute. At CHAN 2024 we ran access control across two stadiums, live, simultaneously — and we're constantly innovating to keep the entry experience smooth, fast and stress-free.

Live · Gate A1
1,284
scanned · 116 to go
✓ Valid
TKT-08F4 · Early Bird
✓ Valid
TKT-12C3 · General
Admit One
African Summer Festival
EARLY BIRD
Date
Sat 15 Nov · 4:00 PM
Venue
Karura Forest
Holder
TKT-93B7
QR code linking to mookh.com
✓ Valid
Right now
3.2/s
scans per second
✕ Already used
TKT-08F4 · flagged
✓ Valid
TKT-21A2 · VIP
Throughput
800 scans/min
Offline-first
No signal, no problem
Multi-gate sync
Many gates, one ticket
Fraud control
No duplicate entries
Business Profile · 2026
Product · 03 08 / 15
MOOKH PAY

Multi-currency.
Multi-rail.
Built for the continent.

Buyers pay in their own currency on their own rail — KES, UGX, USD or RWF. Organizers settle in whichever they prefer.

Checkout
KES
UGX
USD
RWF
African Summer Festival
2 × Early Bird · Sat 15 Nov
SubtotalKES 4,000
Service feeKES 200
TotalKES 4,200
Pay with
M-Pesa
Card
Bank · NCBA Loop
Pay KES 4,200
Currencies
KES UGX USD RWF
Rails
M-Pesa Airtel Visa · MC PayPal Bank USSD
In-app distribution
Our events surface directly inside partner apps.
NCBA Loop
Featured in-app
M-PESA
Featured in-app
Business Profile · 2026
Product · 04 09 / 15
MOOKH
🌍 All
🛒 0
≡
⌕ Event name, venue, or vibe...
✦
→
Ask Ai Afrobeats this weekend Family-friendly
Discover your next best event experience
All Music Arts Sport
Top picks from our staff
15
NOV
SAT
ON SALE
presents
AFRICAN
SUMMER
FESTIVAL
'26 · Karura Forest, Nairobi
From
KES 1,500
Buy Tickets
‹
1 of 12
›
DISCOVERY

Discover your fans. Be discovered.

BUILT FOR AFRICA

MOOKH is where you come to discover your fans, and your fans come to discover you. One discovery engine — four ways in.

Consumer brand
MOOKH
A beautiful space to discover great experiences.
new.mookh.com ↗
Curated
Showcase
A new way to experience events, tailored just for you. Try it out.
new.mookh.com/showcase ↗
Editorial
Mag & Afters
What's poppin', after-party guide
Ai search
Ask MOOKH
Discover experiences that fit your interests. Powered by Kanana, our Ai persona.
Business Profile · 2026
Product · 05 10 / 15
MOOKH CAPITAL (ACEF) · OTA KOPA FUND

Data-driven
financing for
the next show.

Most great events don't fail for lack of audience — they fail for lack of working capital. MOOKH Capital is powered by our own data engine: we look at every organizer's transaction history and ticket-sale frequency to underwrite, in minutes, how much capital they can access.

01
Underwritten by your real sales data
02
Pre-event capital for venue, marketing, talent
03
Repaid at the door, from future ticket sales
04
Built with partners like HEVA — for the creative economy
In partnership with
MOOKH
×
HEVA
FundOta Kopa Fund
Ticket sizeKES 200k – 5M
Decision in72 hours
Powered by our data engine
History
10 yrs
of ticket sales
Frequency
Real-time
cadence signal
Pre-approved
KES 2.4M
Apply ↗
Business Profile · 2026
Where We Operate 11 / 15

Three countries today. The continent next.

East Africa · HQ
Kenya

Nairobi-born. MOOKH's home market and where we stand as the most widely used ticketing platform in the country.

Since 2015
KES
East Africa
Uganda

MOOKH powers momoticketing.com — our enterprise deployment for MTN MoMo. In just 2 years, it has grown to become the biggest ticketing platform in Uganda.

Since 2022
UGX
East Africa
Rwanda

Kigali launch market. Pan-African summits, sports, premium hospitality.

Since 2024
RWF

Next: Southern Africa, Tanzania, Ghana, Nigeria. The platform is already multi-currency and multi-country by design.

Business Profile · 2026
Who We Serve 12 / 15

Anyone selling time, talent, a service or a ticket.

Music festivals Concerts & gigs Conferences Comedy nights Food & wine Sports & running Faith gatherings University events Premium hospitality Music festivals Concerts & gigs Conferences Comedy nights Food & wine Sports & running Faith gatherings University events Premium hospitality
Tech summits Fashion shows Cultural festivals Pop-up dinners Theatre Workshops & classes Services · therapists, MUAs Registrations Guest list Tech summits Fashion shows Cultural festivals Pop-up dinners Theatre Workshops & classes Services · therapists, MUAs Registrations Guest list
Solo organizer
"I want to sell my first 200 tickets without a website."
Professional team
"I run 40 events a year. I need a back office, not a checkout."
Brand & venue
"I want my own checkout, with my own brand on the ticket."
Business Profile · 2026
Business Model 13 / 15

Lines of Revenue. One Platform.

01 · Primary
~ 70%
Ticketing Fees
Per-ticket service fee, split organizer / buyer. Volume-tiered.
02
~ 25%
Enterprise
White-label deployments — e.g. momoticketing.com for MTN MoMo.
03
Margin
Payment Processing
Pay-in margin on M-Pesa, card, bank and PayPal rails.
04
~ 5%
Currency Conversion
The FX spread on multi-currency checkout across KES, UGX, USD, RWF.
COMING NEXT
MOOKH Pro — Subscription Tier for Large Organizers
Advanced features, white-label, premium support and analytics — for the teams running the biggest shows on the continent.
Business Profile · 2026
The Roadmap 14 / 15

What's next, and when.

01
Now Live
Phase 1 · Now
Sharpen the Core
  • MOOKH v3 — full rebuild of the platform.
  • Deepen Access Control — hardware & venues.
  • Door scanning & programme management.
  • Pay rails for Uganda & Rwanda.
  • Branded checkout for premium organizers.
02
Phase 2 · 2026
Catalyse Discovery
  • Ai Kanana finds you experiences you'll love — just ask.
  • One integrated platform for every experience.
  • Community building — connect with people who share your vibe.
  • Acquiring PSP licenses in Kenya, Uganda and Rwanda.
  • Shout loud and proud — 10+ years in the game, we know this best.
03
Phase 3 · 2027
One Integrated Platform
  • Enhanced Payments — MOOKH Pay, P2P solutions within our ecosystem.
  • Hardware — smart wristbands, integrated payment & experiential devices.
  • Venues — Venue Management Systems & arenas.
  • Advanced data warehouse monetization.
  • New markets.
Business Profile · 2026
Let's Work Together 15 / 15

Talk to us.

Organizing an event, building on top of our rails or looking to partner with us — we'd love to hear from you.

@
Partnerships
hello@mookh.com
↗
Web
new.mookh.com
◉
HQ
Nairobi, Kenya
MOOKH
Thank you